CPM Goes Down Suddenly

Discussion in 'AdSense' started by airraid81, Sep 3, 2007.

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  1. #1
    A few days ago, I noticed my eCPM was $0.60, and, at that point in the day, I had no clicks, so it was all for displaying ads. Next day, it was still high, $0.40, but today, it is $0.02. Any ideas why?
     
    airraid81, Sep 3, 2007 IP
  2. kemus

    kemus Guest

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    #2
    Maybe you had different countries visiting you? I notice some ads seem to be geotargetted.
     
    kemus, Sep 3, 2007 IP
  3. M-BenzForum.com

    M-BenzForum.com Peon

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    #3
    me too, my CPM dropped since 3 last weeks :(
     
    M-BenzForum.com, Sep 3, 2007 IP
  4. shaun12345

    shaun12345 Banned

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    #4
    Yes some ads are geotargetted that is why cpm drops becuase people are from countrys which are poor israel ect as there is less chance they would buy a $100 ebook ect or what ever your niche is :)
     
    shaun12345, Sep 3, 2007 IP
  5. godmode

    godmode Well-Known Member

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    #5
    1) Isreal is not a poor country my dear frds but there could be less competition in advertisements so lower bids.

    2) Your visitors might not be converting well for advertisers. Just check what ads you get on your site/blog, then visit those sites (dont click on them), just type the url in another window. Do you think their landing page is good enough to buy their product if not then block them, coz if u r not converting they are pushing ur CPM down to hell.
     
    godmode, Sep 3, 2007 IP