Hello all. I've been doing a lot of research on CPM, CPC, etc for revenue on a content website that I'm about to put up. 95% of my search results have been ending up here so I said hey why not and joined. I hoping you can shed some light on this ordeal of mine. Basically my idea of a content website is one of a kind and will see millions of hits monthly in a year or two, I can guarantee that. Now for starters I'm trying to get a rough idea on what my CPM would be with 3 ads; banner, sidead, bottom banner. I have seen low CPM of $.10 CPM all the way up to over $10cpm (which I would love to see). I see with three ads that the top will generate the most and the side will get 2nd best. So lets say example that the top gets $4cpm to start and the sidebar gets $2.5cpm and the bottom gets $1.25. Do I just add all of them up that =$7.75 of total CPM or is it average throughout all of them with my traffic. Lets say my traffic in the 1st month will be 50,000 then 100,000 the second month. If I am jumping th gun with CPM then please let me know and I will look at alternatives for starting off. Thanks ya'll! Yes I'm from the mountain west (deliverance duo playing) -Austin