Over the last year our traffic and CPM has been pretty steady. Traffic only deviating about 10% from day to day and average CPM always between $2 and $3. So far we haven't made any major changes on the site, yet within the last month our CPM has started dwindling fast. Now averaging only $0.90. So making about a third of what I was. Anyone else experiencing such a loss? I know the US Economy is have major issues and that's where most of our traffic originates from. Wondering if that's it and so out of my control or if there is anything I can do.
My CTR across multiple sites has stayed constant, but EPC has nearly halved. So I take from that that there's less competition for the ad space resulting in cheaper clicks, resulting in a decreasing eCPM even though everyone is still clicking and traffic is still constant. = that sucks.
I'm sure some industries are hit more than others. I checked and we are getting just as many clicks, but I see we are only seeing 4 cents/click and we were averaging 8 to 11. Then is the only thing I can do is double or triple my traffic to get back up to what I was making? I run an entertainment site which averages 10's of thousands of visitors daily, so that would be some work.