Im sorry if im posting in the wrong forum but this is the closest peossible forum i could think of... So heres my question-If i have CPM ads on my site, do i get paid only according to impressions?If my user also clicks on those ads, will it increase my chance of earning?
1. As an advertiser I will never target a site unless I think I will get good CTR 2. Since the CPM has to outweigh the potential earnings from the same amount of CPC impressions before it wins the auction, you will earn more from CPM as you increase the amount you would make from CPC...