Dear all, we are thinking about using the "CPM Advertising". The question is, how much we should charge? We know it depends on how much visitors we have - obviously, but... we still don't know how much? Are there any proper surveys? I mean lets say we have 100,000 page views monthly displaying = ????$ ? Any help would be great! Thanks!
You could charge as much as $1.00 for cpm advertising, but not much people are going to consider this offer, because the lower the cpm is the more customer you will most likely get. My recommendation would be to start with around $0.10 or lower or higher depending on the site content and traffic.