Hi, Is there different ad code for CPC ads and CPM ads? In other words, as a website owner can I decide what kind of ads, CPC or CPM, should I show on my site? My site has generated about 2000 impressions with mostly same ads. But I see the payment for clicks only. Is it alright or do I have to switch to CPM ads? Thank you Mac
No, you cannot control which kind of ads to be displayed in your site. It is solely determined by Google itself.
Yep, you can't choose. Its a shame because a lot of people get traffic and not clicks, so it would be ideal to just use CPM ads.