I have recently decided to anaylise my Clicks, so I set-up 3 ad channels for each ad placement on my site. The average has been $0.20 per click, However one of my ad channels got $1.28 for a single click. Obviously I want to keep getting that much per click. What was interesting was that it was the Ad block in the middle of the page (the other two are top of page and side bar). Anyone know what I can do to increase my CPC? Thanks