Nowadays, website and blog monetization has become an efficient way of generating income. Thus, we will shed light upon CPC vs CPM to help you figure out which one is better fitted for your online business growth. When it comes to pricing display advertising, publishers may agree on several terms embedded in the following three ways: CPM – Cost per 1000 Impressions; CPC – Cost per Click; CPA– Cost per Action. It is important to mention, though, that the first two are more likely to boost revenue, while the last one enjoys less popularity and demand. In most cases, the pricing structure reflects the side with a greater bargaining power in the online advertising. If asked which method works best, there is a cliché answer- depends! While some blogs prefer CPC, others consider CPM as a better choice.
The only issue with CPC is you are very reliant on the advertiser to supply performing ads, if they don't the only person that loses out is the publisher