Hey every one, First off, I am a publisher not an advertiser. I can not decide which form of advertising I should use to monetize my site, CPC or CPM. I never used advertising on my previous sites, but I am launching a new shopping comparison site and can not decide on which I should use. What are the benefits of CPC and what kind of websites is it best for? What are the benefits of CPM and what kind of websites is it best for? Thanks a lot for the help?!
CPC is generally the way to go until you know it VERY well, then you can start experimenting with CPM, CPM is a lot less forgiving.