CPC versus CPM

Discussion in 'Pay Per Click Advertising' started by silver_surfer_52, Jul 27, 2010.

0
  1. #1
    Hey guys! I was wondeirng if someone could explain to me in which case each one of these is used. ALso, I am attempting to launch a campaign which aims at branding a product rather than selling it. Should I be using CPC or CPM? Cheers!
     
    silver_surfer_52, Jul 27, 2010 IP
  2. earnincome

    earnincome Peon

    Messages:
    724
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    0
    #2
    CPC is best, since you will be billed only if you get visitor, while as cpm you will get banner impressions, and it depends upon banners you advertise.
     
    earnincome, Jul 27, 2010 IP
  3. madeqtna

    madeqtna Member

    Messages:
    42
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    41
    #3
    cpm is cheaper for advertising your site/product
     
    madeqtna, Jul 29, 2010 IP
  4. Thibaut

    Thibaut Well-Known Member

    Messages:
    886
    Likes Received:
    26
    Best Answers:
    0
    Trophy Points:
    140
    #4
    CPM is better for branding although CPC is more suitable for conversion.
     
    Thibaut, Jul 29, 2010 IP