CPC value going down with increased impression

Is there a reason why on adsensethe CPC value has gone down over last few weeks from £0.09 to around $0.05.

This has a big effect.

Ive not changed anything, maybe just settings like colours.

So how can it be increased.

 

It really depends on the advertisers as well as the clicks coming from certain countries. Of course Tier 1 countries will pay higher, that would be my only recommendation is to attempt to increase the Tier 1 traffic to your website.

 

thanks

 

Maybe repeated viewers surfing your website more resulting in low clicks on ads and CPC going down.

 

There are few Ways to Increase Ad-sense CPC.
We recommend you to read the article: "10 Ways to Increase Adsense CPC" in "Shoutmeloud" website.

In order to increase cpc value we suggest you to:
1. Allow rich media and text ads - people pay more on rich media then on standard banners.
2. Monitor Fraud Clicks
3. You need to pay more attention to the content of the ads that are running on your sites - the more relevant ads are the higher ctr so is the CPC.
4. Put less ads on the same page at the same time to increase the competition between the advertisers. This way the CPC rises automatically.

 

now its dropped to £0.01,