Hello. I have several ads going with adwords. Reading through this forum i can see that people are working with CPC as low as $0.05. My lowest keyword is $0.40!!! I know that google wants the ads to be as accurate as possible and this is what i do. I have found several specific products which are not so famous. However when i try to use product specific keywords google wants to charge me as high as $1 ! I cannot understant why since the keywords i use cannot be more accurate for the product. FOR EXAMPLE My ad: ************************** *Pink Dress for Puppies * *Buy a pink dress for your puppy * *with green dots. * ************************** If i use keyword : "pink dress for puppy" google wants $1... Why is that? How do you manage to get $0.05? Thank you for reading....
Thank you for the reply. I am using seach advertising not site-targeted if this is what you mean. In my search campaigns i also have content turned on.
Why i asked this is because the Search ads Bids are always high, but in case of Content ads the CPC starts from 0.01$ and you can get Good CTR for 0.05$.
Fair enough. However the search method is also useful isnt? Something else i observed, if I put keywords completely irrelevant with the ad for example 'apples' I can set a very low cpc. This is very wrong since google states that it supports advertisers that are accurate with the product, by awarding the quality. However with this experience i can see that is exactly the opposite! Why should google help me with the keyword 'apples' (by giving low CPC) while i am selling pink dress for a puppy which more particulary has purple (?) dots? And not help me with the 'pink dress for puppies' phrase (giving extreme CPC)???
Here is an example what i do- My site is related to affiliate programs and i target visitors only for adsense, so what i do is just stuff my ad listing with 2000 Keywords which are relevant or not, i dont even see what they are, because i use the keyword suggestion tool. And i get good traffic even if i Bid for 0.01$ On the other hand when i specifically target the keyword Affiliate programs i have to end up paying 1$ CPC So i would recommend content ads with keywords that are searched from your site.
ok i see what you mean. Can i ask you about how many clicks do you have per ad (rough estimate) and how many of these convert to sales? Also I have some adgroups which do not have content impression although i have it turned on. Is that because I dont have many keywords? Does google determine where your add shows (in content) by you keywords?
I have also seen that if your CTR is getting lower the Minimum Bids get increased, the reason behind this may be that google is displaying your ads for lot of times but CTR is low so they dont gain anything from your ads. Also i have only 2 adgroups and both have 2000 Keywords where the CTR i get is around 1-2% Hence i end up with an average of 200 visitors. But since the CTR is getting low i have to either increase my Bid or make the ad better. And regarding sale i dont sell anything cos my site is targetted towards 2 tier affiliate programs and adsense. Can you tell me your country so that i can give you a Free adsense Promo Code.
I meant to say the currency you have there, so that if you are interested i can give away a 20Pounds/$/€ Promo Link
Here is an example what i do- My site is related to affiliate programs and i target visitors only for adsense, so what i do is just stuff my ad listing with 2000 Keywords which are relevant or not, i dont even see what they are, because i use the keyword suggestion tool. Code (markup): I don't think that this is the best way to run Adwords campaigns. Here's what you should do: 1. Use exact, broad and phrase match options for your keywords. 2. Use negative keywords in your adgroups. 3. Always write at least 2 ad copies for each adgroup and check out which performs better at splittester.com 4. Track your conversions and delete the keywords that don't convert. I hope this helps.
You're just trying to get a lower CPC? Is the ad you posted in your first post a real ad or are those just made up terms/phrases? To really be able to help would have to see the real deal...you can PM me with the info if you want me to take a look but don't want to post it in public.
Thank you GuyFromChicago for your reply. I hope you can help me! The ad on the first post is imaginary. I just want to show that EVEN if I use 100% relevant keywords that ARE NOT used by others, google asks me for a lot of money, instead of the opposite. They say that CPC is based on the quality of your ad. So even if I do a product specific ad which should give me high quality, and the keywords are totally relevant AND extremely specific, they ask for a high price. And I was just wondering why is that happening, when other guys here publish at 0.05!
One should use negative keywords that are totally not related to your web site that you promote. For example, if you advertise an internet marketing software and don't want to allow freebie seekers to watch your ads, just include the following words in your adgroup: -free -freebie -freebies Now, every time a freebie seeker types "free software bla bla bla", your ad won't show. What does it mean. Your keyword CTRs will increase! Because your ads will have less impressions and will be more targeted! Using negative keywords in Google Adwords campaigns is one of the most powerful ways to increase CTRs and reduce bids! I hope this helps.
Thank you for the "negative keywords" explnation, I am planning my first Adsense campaigne now and am doing some research. I have signed up for your 7 Part E-mail Course Gerardas, so am looking forward to learning more.
The ad is important, but it's not the only thing used in determining your average CPC. Your quality score, landing page and other competitors in that market also play a role in setting the prices.
I believe that all the things you mention are fairly relevant in my ad (at least in comparison with the other ads I see around). Thank you for your reply