CPC starting to go up

Discussion in 'Reporting & Stats' started by shergill, Dec 6, 2006.

  1. #1
    Is it common to see the CPC go up with time? I started a website about 2 months ago. In the first month; the average CPC was 4-5 cents. Now I am seeing 7-8 cent average in the 2nd month. Is that typical? Did anyone else experience it?
     
    shergill, Dec 6, 2006 IP
  2. qwestcommunications

    qwestcommunications Notable Member

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    #2
    I have also witnessed my cpc go over time. Its around 2 cents higher tha it use to be several months ago.
     
    qwestcommunications, Dec 6, 2006 IP
  3. jacklaidlaw

    jacklaidlaw Active Member

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    #3
    My cpc goes up and down quite regular but seems to rise a little each month too
     
    jacklaidlaw, Dec 6, 2006 IP
  4. Computerized

    Computerized Well-Known Member

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    #4
    Mine stayed about the same. On some days it's like 0.20~0.50 cents and on others, it's about 0.05~0.1 cents.
     
    Computerized, Dec 6, 2006 IP
  5. shergill

    shergill Peon

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    #5
    I would love to have a 20 cent CPC.. I am happy when mine is like 7 or 8 cents :)
     
    shergill, Dec 6, 2006 IP
  6. riverlee

    riverlee Peon

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    #6
    i like 7 or 8 cents :) ,mine is often below 1 cent.
     
    riverlee, Dec 6, 2006 IP
  7. clasione

    clasione Notable Member

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    #7
    I remember last year there was an increase in spending at the end of the year and it increased some publishers revenues, especially those who display graphic ads do to CPM's
     
    clasione, Dec 6, 2006 IP
  8. Setec

    Setec Peon

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    #8
    I've had a very big increase in CPC lately, too, but with a corresponding decrease in CTR. I think it's mostly due to CPM ads, but I think that Google's AdWords quality score change might have something to do with it too.
     
    Setec, Dec 6, 2006 IP
  9. hextraordinary

    hextraordinary Well-Known Member

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    #9
    CPC rates may fluctuate a lot for some type of sites, while it's pretty much the same for others. I have a few sites where CPC may be anywhere between $0.03 and $4.00. Makes all so exciting....
     
    hextraordinary, Dec 7, 2006 IP
  10. JEET

    JEET Notable Member

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    #10
    For me, it was low in the beginning, gradually increased, and now is almost constant with little ups and downs now and then.
    Bye :)
     
    JEET, Dec 7, 2006 IP
  11. shergill

    shergill Peon

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    #11
    I am only using text ads. But the CPC keeps on increasing daily.. little by little. I hope it is not JUST due to increased december spending.. because then it would go down to 4 cents in January :(
     
    shergill, Dec 7, 2006 IP