Cpc/ranking differing for broad, phrase and exact?

Discussion in 'Google AdWords' started by zaya24, Oct 8, 2006.

  1. #1
    I'm pretty new to Adwords. I'm wondering this:

    When a user searches for this query, does it matter for the ranking and/or cpc of my ad whether the query is in my keyword list as this query, "this query" or [this query]?
     
    zaya24, Oct 8, 2006 IP
  2. Art

    Art Peon

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    #2
    From memory, it's on a per keyword basis, there're no 3 sets of quality scores per keyword.
     
    Art, Oct 8, 2006 IP