CPC increases while CTR decreases

Hello,

About 2 months ago my average cpc was only about .25cents. Not it's already about .50cents and .80cents on my mobile site.

Does this mean google actually 'likes' my traffic? It's already in this range consistently for about a month now.

These sites' traffic comes from the US/Ca/UK/Au.

On the other hand, my ctr went down to only .03-.06%.

This may be due to the fact that my sites gets around 150,000 daily unique visitors.

These ads are above the fold. Using 300x250 and 728x90 text and image ads.

'Bout you? What's your average CPC and CTR?

Thanks

 

CTR and CPC varies wildly across different sites, the last one I launched last week is getting 1500uv daily with 2.23% CTR av and av $0.04 CPC - one of my partners websites which she manages and posts on daily as a business get's 2k uv and 0.09% CTR with $0.25 CPC - meanwhile a huge site I manage (millions per day) gets $0.50 CPC and 0.03% CTR.

The more telling figures are in ad types/units/sizes and targeting types - have a good review of them, then consider using DFP or openx or similar.

 

Try to edit the code layout and type of ads units to find the best location
may be useful