How do you guys reduce the cost of clicks in adwords? I have a campaign going on but it won't be profitable until I cut the cpc by half? what are the strategies
imho, instead of cutting your cpc, you should raise your cpc by half and then expect it to get lowered within days. it always takes money to make money.
Have more relevant ads to get higher quality score and get a higher click through rate with better ads. Good luck
I also have same question how to check ur QS. I was reading this http://www.entrepreneurs-journey.co...dwords-quality-score-and-reduce-click-prices/ but when I click on customize columns I don;t see quality score
It takes time and a lot of spend to get cheap clicks. Dont' expect to get cheap clicks with then 1 month of spending specially on a new account even if your QS is reading great. The facts are it will take a LONG time to get cheap clicks I know some of the top affiliates for CJ and they have told me many times that they have had to spend a ton to just break even then they slowly decrease their bids as time goes by. Plus that's what we experience on our own campaigns I have one I'm putting around ~175 dollars into every day (7 days a weak) and it's still not profiting, but the CPC cost is dropping after time (a lot). Just create compelling ads and keep putting money into it over time and watch the results roll in. Once you get a campaign going and let it run for months straight you'll find out when you jump into another market it will be WAY EASIER to get going.
Yes there is a quality score for content. CTR just plays less of an important role Reference http://adwords.google.com/support/bin/answer.py?answer=48863&topic=9354