Hello guys, as all you know at YPN we can see the advertisers bid from http://uv.bidtool.overture.com/d/search/tools/bidtool my question was where could we see them for Google but as we all know Google deson't allow this. Anyway, my thought was go to AdWrods and see and I get this for example my question is, what do all this numbers means? I read Google textes about that but didn't get, for example the highest bidder for the word mini cooper gives 1.5euro out?
Google's estimator tools are pretty much worthless. All that's telling you is how they "estimate" your account will do based on the parameters you entered. In my experience, it's no where even close to accurate. If you want info you can actually work with (i.e. valid info) run a campaign for 10,000 or so impressions to get a feel for what's happening in your market.
Well, my advice would be to study, study and study some more about Adwords before you spend a cent. If the estimator tool is confusing you you'll be lost when real activity starts taking place...and real activity costs real $. In the example you posted, here's a breakdown of what it's telling you. Your max bid (suggested) is 32.02. You bid on the keyword car with a max bid of 32.02. Your average position will be #1 and you'll pay an average of 3.95 per click. You'll get an average of 63,000 clicks per day. Like I said though, take that info with a grain of salt. The estimator tool is not accurate - most of the time it's not even close. Make sense?
No sense yet! Maybe because it's Adsense? I don't get, I bid a max bid for 32.02! why do I pay then 3.95 per click? Isn't it 32.02 per click? And why isn't it accurate, the Avg CPC doesn't show me the AvgCPC that these keywords give!
Google's Adwords bid recommendations are worthless. I've seen recommendations for £3 ($5) and secured a No.1 or 2 slot for 20p (34 cents). If in doubt use the budget optimiser tool.
So You Mean That Google Have Fake Cpc To Make His Advertisers Bid More And Earn More, Isn't That A Kind Of Scam?
I agree that Googles traffic estimates can be way off. I can understand them not knowing what CTR I'll get for my ad, but I am amazed that their estimates for the Keyword is off. That should be a well known fact. Anyway, I agree with the comment about test test. You can run a test that only last hours and get a lot of good information. Be sure you get a sample size of at least 30 - 50 (impressions, clickthroughs etc.) before generalizing. That's a rough gauge of how large a sample must be although there are cavaets of course (if you take a sample from 6 am in the morning and you've gathered 30 impressions by 8 you will not be able to make a very good estimate of daily impressions). I use cost as a factor. Get the best quality sample for what your willing to pay for the information. I offer another strategy I've used in yesterday's post Is Relevance All that Mysterious. (actually I meant the Quality store)