CPC And CPM

sandysharma Peon

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#1

Can you explain that what is the meaning of cpc and cpm and what is difference between. Please explain clearly because I m totally confused. And please give me example also.

sandysharma, Apr 11, 2011 IP

Nerv Active Member

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#2

CPC - cost per click
CPM - Cost per thousand impressions.

CPM:

Cost-Per-Thousand
CPM pricing was actively promoted by the big portals such as Yahoo and AOL. It was a great revenue generator for them that had the added bonus of being largely risk free. That is, the advertiser did all the creative work and made the payments while the only thing the portals had to do was display the ad as often as they could until the advertiser's budget was exhausted. It's this one-sided nature of the CPM model that has pushed advertisers to seek an alternative that can offer them some sort of guarantee of performance.
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CPC:

CPC sits in the middle of the online pricing spectrum. It involves risk from the advertiser's side in that they pay for every click on their ad. This forces them to make sure that the ad is relevant to what is being offered so that a click has a good chance of turning in to an action. At the same time, the publisher takes on the responsibility of displaying the ad in appropriate places so that it will receive clicks. No clicks, no revenue. It's a very simple formula for both sides.

This sharing of risk and the simplicity in measuring performance is why CPC has become so popular. It has been so wildly successful that Google generates most of it's billions in revenue by playing the middleman between advertisers and publishers. In the case of the ads on the search engine results, Google actually is the publisher. An entire industry has sprung up around this model where big name companies pay search engine marketers to handle their advertising campaigns. These CPC campaigns are so successful that there has been a measurable shift in advertising spend with more and more going toward the online world.

The one problem with cost-per-click type ads is that they're subject to click fraud. That is, it is possible to build networks of people that click on ads with no interest in the product or service being sold. The motivation behind such activities can be to drive up advertising costs to force certain companies off the playing field or it can be an attempt to generate revenue by clicking on ads that appear on a publisher's site that is involved with the fraud. Still, Google has done a good enough job of combating this fraud that there has yet to be any sign of slowing in the number of advertising dollars being pumped in to CPC.
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Nerv, Apr 11, 2011 IP

sandysharma Peon

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#3

Please reply me in plain English not technical language.pls pls.

sandysharma, Apr 11, 2011 IP

Syed Hosting Greenhorn

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#4

CPC - cost per click (click to navigate to set location e.g ur url/webpage)
CPM - Cost per thousand impressions. (just a impression of your add content)

Syed Hosting, Apr 11, 2011 IP

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CPC And CPM

sandysharma Peon

Nerv Active Member

sandysharma Peon

Syed Hosting Greenhorn

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