CPC Ads with Google ? and Pricing ?

Hi Everyone,

I'm trying to create a dew cpc ads for my site but for some reason under "Set Pricing" Google isn't providing me with the option of cpc or cpm payment method ? Why is this ? Has this happened to you ? How can I fix this ?

https://adwords.google.com/support/bin/answer.py?answer=56993

Google isn't providing me with the

Google is just giving me this

Thanks

 

It seems that you are in the site targeting portion of Google AdWords. Do you want your pay per click ads to appear on website you select individually or do you want them broadcast throughout Google's network? Or are you in the wrong place and just want to put your PPC ads on Google search?

 

Hi Huligan,

I would like my banner ads to be placed on certain internet sites but I want to pay when someone clicks on my ad not impression based. The url link below is the interface that I'm not being presented with ? Google is just giving me the option of CPM not CPC ? Thanks for your help !

http://www.ppcdiscussions.com/uploaded_images/cpc-site-targeting-720749.JPG

 

Unless Google has changed recently, I think you are unable to pay per click when you specifically target a website. If you enter URLs for the websites you want your ad to appear on, then you must pay per impression. If you just want your ad to be displayed on Google's network, then you pay per click. I'm pretty sure this is right, but I'll defer to someone who has done this recently.

 

Hi Huligan,

When you advertise on the Google content area, Google forces you to specify what sites you want to advertise on.

In the below blog, this is what I'm looking to do but Google isn't providing me with the option of paying per click ?

http://www.ppcdiscussions.com/2007_03_01_ppcdiscussions_archive.html

http://www.ppcdiscussions.com/2007/03/adwords-cpc-bidding-for-site-targeting.html


Thanks

 

The ability to have site-targeted campaigns as ppc is something that google have been saying they are going to introduce. I suspect it's still being rolled out and isn't available to all regions/ and /or all customers yet.

 

Here's what I mean. When you are creating a campaign in your Google AdWords account, you select between site-targeted and keyword-targeted. If you select a site-targeted campaign, you will enter the URLs of the websites you want your ad to appear on and pay per impression. If you select a keyword-targeted campaign, you have the option of choosing to display your ad on the 'content network'. In addition, you can select also select 'content bids'. You can pay per click in this campaign.

 

Hi Huligan,

I'm confused to be honest because in the above url links ( http://www.ppcdiscussions.com/2007/03/adwords-cpc-bidding-for-site-targeting.html ) ( http://www.ppcdiscussions.com/uploaded_images/cpc-site-targeting-720749.JPG )

if you look at the top of the page it states "New Site-Targeted Campaign Setup". So how if I want to bid per click how would I create a campaign using the keyword targeting method ? Thanks for your time and sorry for the confusion.

Thanks

 

Hopefully, I'm understanding your question. By nature, the keyword-targeted campaign is pay per click. Site-targeted campaigns were added later by Google and they use the pay per impression model. I confirmed this by logging into one of my AdWords accounts. When viewing ad groups for a site-targeted campaign, the results table lists "Avg. CPM" and CPC isn't included. On one of my keyword-targeted campaigns, it listed "Avg. CPC" and CPM was not there.

If you want to bid per click and use a keyword-targeted campaign, then you can only display your ads on Google's content network. Your ad will appear on lots of websites, but you will not be able control which ones it displays on. The only control you have is you can turn it on and off. Does this answer your question?

 

Hi Huligan,

Thanks and yes it does but can I upload banners to keyword targeted camps. in the content network ?
Thanks

 

I don't know. I have only done text ads in the content network.

 

you can use image ads - which are banners & other 'shapes' of image ads ('skyscraper' etc) for content campaigns - which are keyword determined, and site specific campaigns

 

Hi Madga and Hulgian,

Thanks for the responses. They are helpful and I've gotten my answers. I just have one more question, is it possible to Geo-Target when running keyword targeted ppc camps ? In other words, the area that you are advertising in the ads will only show on sites that are in your local area ?

Thanks

 

Yes, you can target by location. This link should answer all of your questions on it.

http://adwords.google.com/support/bin/topic.py?topic=21