Cpa Or Paid Per Sale?

Discussion in 'General Marketing' started by tonymicheal, Mar 22, 2008.

0
  1. #1
    Just Wanted To Know What Everyone Feels About It...i Heard Cpa Has Better Conversion Rates.
     
    tonymicheal, Mar 22, 2008 IP
  2. wounded1987

    wounded1987 Well-Known Member

    Messages:
    2,914
    Likes Received:
    60
    Best Answers:
    0
    Trophy Points:
    150
    #2
    Depands on your site's traffic actually and the niche, and also if you have more merchants who offer good CPA or more merchants who offer good CPL for the niche your site is all about.
     
    wounded1987, Mar 22, 2008 IP
  3. tonymicheal

    tonymicheal Peon

    Messages:
    28
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #3
    Do you think that blogs would be an great way to promote cpa? since it does so well with pps:confused:
     
    tonymicheal, Mar 22, 2008 IP
  4. john269

    john269 Notable Member

    Messages:
    6,229
    Likes Received:
    116
    Best Answers:
    0
    Trophy Points:
    235
    #4
    Why don't you test pay per lead and pay per sale and see which converts the best for you. I must admit that pay per lead is likely to be easier, but the earnings per lead would normally not be as high as what you would get per sale. So ROI is what you are looking for here.
     
    john269, Mar 23, 2008 IP
  5. weilies

    weilies Peon

    Messages:
    453
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #5
    PPS > lower Conversion but higher commission
    CPA > higher Conv but lower comm
     
    weilies, Mar 23, 2008 IP
  6. Redandgold

    Redandgold Peon

    Messages:
    32
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #6
    There can be some vey hih commissions on a per lead basis -check out shareasale, there is comisson of up to $150 per lead!
     
    Redandgold, Mar 23, 2008 IP
  7. The Stealthy One

    The Stealthy One Well-Known Member Affiliate Manager

    Messages:
    3,042
    Likes Received:
    54
    Best Answers:
    0
    Trophy Points:
    105
    #7
    It really depends on the exact items you'd be advertising. What category are they in?
     
    The Stealthy One, Mar 23, 2008 IP
  8. wounded1987

    wounded1987 Well-Known Member

    Messages:
    2,914
    Likes Received:
    60
    Best Answers:
    0
    Trophy Points:
    150
    #8
    When it comes to relevant ads, always try to get the most reputed and highest rate for pay per lead and then come up with pay per sale and then calculate the differences. i.e when it comes to dating i would take a high pay per lead.
     
    wounded1987, Mar 23, 2008 IP