CPA or CPS as merchant affiliate program - What's more profitable ?

Discussion in 'General Marketing' started by monster24, Oct 11, 2007.

  1. #1
    Hi there,

    I am about to launch a new product and I am not sure if I should offer affiliate commission through Cost per action (CPA) for giving their email address or good old CPS (Cost per sale). I think CPA must be more profitable on the long run, but I am not sure if affiliates will send enough traffic ...of course it depends on how the the one-time-offer converts after redirection...

    Any suggestions ??
    Thanks ..
    Thomas
     
    monster24, Oct 11, 2007 IP
  2. john269

    john269 Notable Member

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    #2
    I would think there is much less risk involved on your part if you offer a pay per sale program, but affiliates most probably would prefer a CPA program that pays per lead rather than a sale.
     
    john269, Oct 12, 2007 IP