I've spent the last few years promoting a client's product online. When we first started together, he had the cash I had the design background but we were both clueless when it came to online marketing. Three years down the track and we've worked with most of the major CPA networks. At one point we were dropping around $80,000 a month on CPA advertising alone and just in Australia. The business model is based squarely around analytics. We have a product and we know what the average lifetime value of our customers are. We spend up to two hours a day in analysis of the previous day's traffic and then the rest of the day responding to whatever trends we see: pulling back some networks, hassling others for more traffic, building new creatives, whatever it takes. In the last few months things have gotten tougher. So tough that we may have to close up shop entirely. It's not that our lifetime values have decreased, it's simply that we've experienced continuous attrition of our traffic and we've had no luck whatsoever regaining it. We'd love nothing more than to be paying out the kind of money we were this time last year because we'd still have the new customers coming in to support it. We've tried everything the networks have suggested (except raising our CPA - for obvious reasons, we can't do that) but the attrition continues. We're even looking at becoming a second-tier network ourselves, just to have more control over traffic. However, with Yahoo shutting down non-premium advertising to RightMedia, we're not sure we can go down that route - what am I missing here? Is there anything else out there like the RightMedia DMX? So, what would you do?