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CPA bidding choosing conversion action

Discussion in 'Google AdWords' started by jllopezpino, Feb 1, 2019.

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  1. #1
    I created a display campaign recently using CPA bidding.
    Unfortunately, I register all click outs (I have an affiliate website) as conversions.
    That makes the campaign perform very poorly.

    How could I do CPA bidding considering only one conversion action/type (e.g. lead registration or sale)? Is it possible?

    For example I want that "Lead application submission" are the only conversion type taken into account for CPA bidding.
    Or I want "Click to partner" conversions not taken into account for CPA bidding.

    Screenshot of my conversion actions:
    upload_2019-2-1_19-1-38.png

    Thanks in advance!
     
    jllopezpino, Feb 1, 2019 IP