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Courses - E-books or Site?

Discussion in 'General Marketing' started by jakeruston, Dec 28, 2007.

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  1. #1
    Hi,

    Well I'm going to start an SEO course for my SEO blog (link in sig). I don't know whether to make it into an e-book, an e-mail subscription or just a long tutorial sort-of thing on the site. What would you recommend?

    Thanks,
    Jake.
     
    jakeruston, Dec 28, 2007 IP
  2. richkid

    richkid Well-Known Member

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    #2
    if you make them long tutorials on your blog and say it is a series you will get a lot of people subscribing to your blog so that they get informed about the rest of your upcoming series.
     
    richkid, Dec 28, 2007 IP
  3. Dagon

    Dagon Active Member

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    #3
    I believe an ebook will give you the best results
     
    Dagon, Dec 28, 2007 IP
  4. WebAttend

    WebAttend Guest

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    #4
    I think for the long run, you want to build the content on your site, and provide the sort of information that visitors will want to return.
     
    WebAttend, Dec 28, 2007 IP
  5. Perry Rose

    Perry Rose Peon

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    #5
    You should consider doing both the e-book and putting it in your site.

    Don't do e-mail subscriptions because practically all of your visitors won't sign up for it, thus you will lose potential customers who are already going to your site.

    Why not give excerpts from your e-book in your site? Give them free tips, and let them know that there are more in your e-book?

    But don't oversell. Don't do it in every single one of your articles.

    Anyway, something to think about, I guess.
     
    Perry Rose, Dec 28, 2007 IP