Hi, I am looking to purchase an eccommerce site and was interested at this listing on Flippa: https://flippa.com/2833058-establis...merce-business-monthly-profit-usd2100-average The seller has provided extensive proof of income and traffic, everything looks decent at a first glance. The site averages $2300/month in income and the seller wants $20,000 for it. Is there anything fishy with this site? It sells korean fashion clothes, ect. Thanks
When he is earning so much from this website then why is he selling it. You can ask the reason behind his selling. Also, what is your aim behind purchasing an ecommerce site?
In general, a website is worth 10 times its monthly income. So this site should worth about $23,000, only if the income claimed is true. I have no idea how true the seller claims are - there are always risks in investment. Note that the site has been listed once before on Flippa and no one bought it.
The price for the website was reasonable based on how much it earned but you had too look deeper to understand what they were doing with this website. Revenue and traffic looks ok but his business won't last for too long because it is based on spammy backlinks. I checked few hundred of those backlinks and found huge OBL backlinks from untrusted websites. He still makes some decent money right now but it will end within fe months or so. For that price you can build far better website on your own and do legitime link building. Website which helped me to do the research: http://mcjonline.com/www/asiankoreanfashion.com