Hello, I have started a new campaign after the new google quality score update. This time the good news that the quality score of OK lasted for a longer time than in the past and still didnt become poor. My question, for how long can the quality score of OK remain as ok? does it have to become Great or poor. Have anybody experienced a quality score of OK for months without changing his website content? Thanks
I didn't know anything about a quality score update. However, I can report that, with a bit of ad text split-testing and campaign optimisation, you should be able to increase your quality score within a few days. I set up a campaign the other day and done exactly that.
There's no reason for it to change to Great or Poor unless something changes (of course, your clickthrough rate is always changing) - it's just an indication that your QS is moderately good. Of course, you want to keep improving it, so if you can improve it to Great it'll make your campaign more profitable...
oddly, I've had qs go from good to great, then back down to good over a matter of days. I suppose the ctr may be affecting it, but my ctr has improved gradually, so I'm not sure what it's looking at.
I'm guessing that maybe Adwords uses a weighted average of the clickthrough rate, biased towards more recent times. That being the case, unless your clickthrough rate increases monotonically (i.e. it's never lower than the previous day), it's possible to get wobbles like that whenever a good day becomes less important.