Could my website benefit from using Adsense?

Discussion in 'AdSense' started by TruckTechniques, Apr 12, 2006.

  1. #1
    I'm interested to see if my website is adsense worthy - www.TruckTechniques.com

    I am an online retailer with no other content as of yet. I do plan to add some content pertaining to Automotive Security and other related topics.

    For now, would you think I could benefit from some targeted Adsense traffic?

    Thanks!
     
    TruckTechniques, Apr 12, 2006 IP
  2. jackburton2006

    jackburton2006 Peon

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    #2
    There are two thoughts on this:

    The first thinks it's a good idea to put Adsense on your e-commerce site (you're selling something) as a means of achieving "extra" revenue; the other (which I subscribe to) says that you shouldn't "dirty up" your store with ads that might potentially take your customers to somebody else's store.

    The question you have to ask yourself is: Is losing a potential customer to a competitor's Adsense ad worth it. You will be paid if a customer clicks on those ads and goes to your competitor's site, but will those clicks be worth more than if you had sold the customer something on your store?

    No one can answer for you, except you.
     
    jackburton2006, Apr 12, 2006 IP
  3. TruckTechniques

    TruckTechniques Peon

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    #3
    Good food for thought, thanks.
    I wonder if my products are specialized enough that I could chose automotive related ads that have a good chance of not including any of my competitors?
     
    TruckTechniques, Apr 12, 2006 IP
  4. Moe

    Moe Peon

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    #4
    You could always place the ads and see what happens.

    Three things could happen.

    1. You lose sales but your adsense earnings cover the loss.

    2. You don't lose sales and you earn additional money via adsense.

    3. You lose sales and adsense doesn't cover the loss.

    If 1 or 2 happens it would probably be worth having adsense. You will never know until you try.

    I have a feeling that your niche is small enough that it won't hurt your sales.
     
    Moe, Apr 12, 2006 IP
  5. jackburton2006

    jackburton2006 Peon

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    #5
    That seems an impossibility, because your competitors will be "targeting" the same keywords that you will be using. That is, basically, the foundation of how Adsense works -- advertisers send their ads only to sites that caters to their product to ensure the best targeted traffic.

    Adsense does have a "URL filter" option, where you can put in the URL of your competitors, and Google won't show their ads on your site. But the problem with this is that, as soon as you filter out 5 of your competitors, 5 more will just take their place. And worst? The five that just replaced the 5 you filtered out will give you less money per click! As such, you can be assured that the ads that show up on your site has outbid everyone else for the privilege.
     
    jackburton2006, Apr 12, 2006 IP
  6. BlueDevilMedia

    BlueDevilMedia Well-Known Member

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    #6
    I don't think Adsense would be your best bet here.

    eBay's Affiliate Program might add to extra revenue to your site as you could point your customers to related automotive products that you don't currently offer. (eBay is just a suggestion, there are other affiliate programs that will offer the same solution.)

    On a side note, adding forums to your site might be benificial, as it will bring repeat visitors to your site.
     
    BlueDevilMedia, Apr 12, 2006 IP
  7. TruckTechniques

    TruckTechniques Peon

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    #7
    More good info, thanks!
     
    TruckTechniques, Apr 12, 2006 IP
  8. jackburton2006

    jackburton2006 Peon

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    #8
    As Moe said, you really should just try it out and see if Adsense cuts into your affiliate revenue (I'm assuming those buy links are affiliates, and you don't warehouse the items yourself?), and then take it from there. Good luck.
     
    jackburton2006, Apr 12, 2006 IP
  9. TruckTechniques

    TruckTechniques Peon

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    #9
    I do stock these items myself.
    I'll consider trying this out, thanks guys
     
    TruckTechniques, Apr 12, 2006 IP
  10. BrianCarter

    BrianCarter Peon

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    #10
    The place I would consider putting adsense ads on an ecommerce site would be on pages with products that don't sell too well. My experience has been that a small group of products bring the most revenue- and some products bring little or none. Why not make some money off those pages and their traffic? :cool:

    B
     
    BrianCarter, Apr 13, 2006 IP
  11. TruckTechniques

    TruckTechniques Peon

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    #11
    I just signed up for ADSense tonight, we'll see :D
     
    TruckTechniques, Apr 13, 2006 IP
  12. madkad

    madkad Active Member

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    #12
    I dont know if this ifo could help you a little bit more its something I have written, How to Make More Money with Google AdSense

    Its more for people starting, but I have had people tell me it has helped them understand google adsense more

    any how like the other say just give it a go, if you earn more you on if not them stop :)
     
    madkad, Apr 13, 2006 IP
  13. TruckTechniques

    TruckTechniques Peon

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    #13
    I received this last night:
    WTF - my site was up all night... Is this a common reply?

    Guess I'll need to resubmit.
     
    TruckTechniques, Apr 14, 2006 IP
  14. BlueDevilMedia

    BlueDevilMedia Well-Known Member

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    #14
    Maybe you misspelled the URL for your site. If you still don't get approved try YPN or Adbrite.
     
    BlueDevilMedia, Apr 14, 2006 IP
  15. TruckTechniques

    TruckTechniques Peon

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    #15
    I just resubmitted...
     
    TruckTechniques, Apr 14, 2006 IP