Hi guys, I'm lost in the dark about Adsense formats in terms of color and format. There's a psychology about it all, some say, and issues around "banner blindness." Maybe I should go for big Dayglow green boxes to beat visitors into submission! Whatever...I'm currently getting nowhere fast... I'd be interested in your formatting stories - for example, like me you were going nowhere with Adsense... then you tweaked.... and...well...it happened! Now you're driving a Porsche...and all because you changed Adsense "open air" to "Seaside" format! As you can see, this is the fantasy I idly have in my head when I'm logging on to check the Adsense non-earnings