Costing PPC Campaigns

Discussion in 'General Business' started by Big Traffic, Jun 6, 2009.

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  1. #1
    Hi Guys,

    How are those of you managing client PPC accounts costing your campaigns? What processes do you go through to ensure you have the right budget recommendation for your clients?

    Thanks
     
    Big Traffic, Jun 6, 2009 IP
  2. Sem-Advance

    Sem-Advance Notable Member

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    #2
    Use google adwords keyword research tool and make sure to enable the cost per click estimates column.

    Typically for most niches you can expect an average price of $0.50 per click but in highly competitive niches (hosting, dating, mortgage, insurance lead gen) you may be over $1.00 or more per click.

    You can lower costs using landing pages that generate dynamically to match the keyword searched and ensuring the client uses a full website to send the clicks to including about us, contact, privacy pages.

    Hope it helps!

    :)
     
    Sem-Advance, Jun 6, 2009 IP
    mentos likes this.
  3. mentos

    mentos Prominent Member

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    #3
    This is a secret actually and i don't think anyone of expert will share with you.
    But i'll share the basic thing with you.
    The budget is depend on the competitive of the keyword and max budget/day client able to spent.
    I would diversity the keyword to that have 90% related to the main keyword to slash the cost
     
    mentos, Jun 6, 2009 IP
  4. Sem-Advance

    Sem-Advance Notable Member

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    #4

    I would say I am an expert in PPC and gave him the information he needed.

    There are no secrets with Internet marketing.

    There are only people who try to claim there are secrets :rolleyes:
     
    Sem-Advance, Jun 6, 2009 IP
  5. Big Traffic

    Big Traffic Peon

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    #5
    Costing methods for a PPC campaign is a secret??? What you've mentioned above is fairly obvious. I was wanting to know if there are any time saving methods that all use to save time when costing a job. And as Mentos mentioned, there's no secerets. Especially when it comes to costing a campaign :confused:

    Thanks for your input Mentos. Are you calculating the budget on a daily basis? What's your contingency for campaigns with large keyword volumes? Do you just total the daily amount of est bid prices for all (single) keywords?
     
    Big Traffic, Jun 6, 2009 IP