Cost per impression (CPI) ?

Discussion in 'Pay Per Click Advertising' started by kapisoorseo, Mar 31, 2012.

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  1. #1
    Which Is Better: CPM or CPC Model Of Advertising for branding your online business?
     
    kapisoorseo, Mar 31, 2012 IP
  2. XootMedia

    XootMedia Greenhorn

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    #2
    my opinion http://xoot.me/f8w
     
    XootMedia, Mar 31, 2012 IP
  3. Ant0ni

    Ant0ni Active Member

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    #3
    it is depends what kind of business you have
     
    Ant0ni, Apr 2, 2012 IP
  4. janejackson

    janejackson Active Member

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    #4
    CPC is more better then cpi
     
    janejackson, Apr 3, 2012 IP
  5. Shahar

    Shahar Active Member

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    #5
    Basically CPC is better, yet it depends if your site is legit
     
    Shahar, Apr 3, 2012 IP
  6. MichaelSelim

    MichaelSelim Greenhorn

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    #6
    Hi,

    It depends on the results you're getting from the website/network and the specific campaign. If your test campaign is showing more impressions and less clicks then you may want to advertise based on PPC. if your getting a lot of clicks then you may want to get a CPM deal.

    In general, I would say that CPM is better for branding/popularity. and PPC is better for results ( sales, commissions etc ).
     
    MichaelSelim, Apr 3, 2012 IP
  7. A.G

    A.G Well-Known Member

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    #7
    I think combination of two types is the best
     
    A.G, Apr 4, 2012 IP
  8. PopOn

    PopOn Peon

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    #8
    Depend from yours budget. You can inform clients that you exist by using CPM ads, but I think the real effect will give CPC ads.
     
    PopOn, Apr 5, 2012 IP