I'm sure Google kept expanding their advertising offereings. First it was CPC, now they are moving into CPM, I'm sure they will keep looking for more and more opportunities. Google is now an advertising company, not a search compny. It would be silly if they stuck to just CPC. Toivo Lainevool AdMoolah.com - share and compare you AdSense earnings
I agree -- PPC is on a dying road. Maybe not in the next couple of years, but if PPA can get a foothold, it will rock Google and other PPC providers. Right now we see a great overall ROI from PPC, but the quality of traffic isn't that great. If PPA comes into play, I think yahoo will make a killing from it. Has anyone seen SNAP lately? Very neat CPA model there.
CPA programs will have to start paying out a more fair share before they take over the CPC world. I've used many in the past, and I'd say about 10% of them I've tried actually pay a decent amount of the time. Most are just setup to benefit the advertiser since we as publishers are completely in the dark on conversions unless we actually buy the stuff ourselves (which I have done on occassion to test programs).
I don't think so.... Nowadays, PPC is helping a lot to improve search engine traffic. It is getting much better response from any other Search engine marketing strategy ......
CPC is dead? That couldn't be farther from the truth, hundreds, if not thousands of people are making a full time earning from CPC alone.