Cost Per Action Problem , Budget Too. Help

Discussion in 'Google AdWords' started by tazman, Sep 13, 2009.

  1. #1
    Hello,
    I wannt adivice about problem who i have.
    I have CPA enabled on campaing.
    First of all on old desing i clearly see when i edit the bid what is recommend for cost per conv.
    On the new desing i cannot find it.
    Secound can you exsplain me this and give me advice.
    I use it long time with bid CPA - 30 $ with 150 $ budget per day.
    When i select The Date Period from 5 sept to 12 sept the average Cost/Conv is 16.29$
    I was happy with result and i change only budget ( i still bid 30 $ per conv) from 150$ to 300 $
    but today on the first day with 300 $
    i see this
    300 $ budget per day , but the day make me 360 $ (60 $ more than budget) and Cost per action going up to 72.15 average.
    Why so big change from 16.29 to 72.15
    Btw one more thing worry me alot too
    Because i have Content automaticly target enable,almost before i switch to big budget i got 45 % of budget for search and 55 $ for content.Now with new budget i got over 75 % for content.
    Do you have any adivce for this questions ?
    Thanks
     
    tazman, Sep 13, 2009 IP
  2. tazman

    tazman Peon

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    #2
    can anyone help me ?
     
    tazman, Sep 14, 2009 IP