Hi, We're about to create an advertisement platform for a web site, which has millions of page views per month. The ads will be in the top of all news of a news site. In the most important place of the site, in the focus. I'll write the codes, I offered not to charge for "per click", but only for "per thousand impressions". For the ones who know Cubics, active mostly in Social Networks (eg. Facebook) does it that way. Well, I tought 0.5 turkish lira per 1000 impessions = (0.4 $) What do you think? Is this high? Please review thinking the client won't pay for click. We don't care how many clicks we send. Only per 1000 impressions. That's all. Is this high?
If the ads are in a prime position of the site you can expect at the worst a 1% CTR so that would average about $0.04/click which is definitle good for the advertiser. Im not sure what sort of traffic you are getting, but if it is of any real quality ( US/UK/EUROPE) then you could definitly charge more ( assuming click rate min 1%)