1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Cost/Benefit Analysis of Multiple Ads

Discussion in 'Co-op Advertising Network' started by zmsan, Nov 11, 2004.

  1. #1
    What do people think about the cost/benefit analysis to having multiple ads?

    For example, I know that for the 2nd ad is worth a percentage less in weight than the 1st and so on.

    So would it be worth the PR leak to have 5 ads on your pages if the 5th isn't worth hardly anything compared to the first? Is the extra weight worth it?

    I am trying to think - maybe there's a sweet spot? Like having 3 ads for example.

    What are the facts on this matter?
     
    zmsan, Nov 11, 2004 IP
  2. thebassman

    thebassman Asleep at the Keyboard

    Messages:
    1,105
    Likes Received:
    29
    Best Answers:
    0
    Trophy Points:
    140
    #2
    Depends how much you value your weight vs how much you value your PR...
     
    thebassman, Nov 12, 2004 IP
  3. zmsan

    zmsan Active Member

    Messages:
    90
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    93
    #3
    Yes, this is fairly obvious - which is why I posted this thread. To see how people felt about this, and to see the results they've had because of multiple ads, and to see if it was worth it for them, considering the PR leak.

    Thats why I titled it "cost/benefit analysis".
     
    zmsan, Nov 12, 2004 IP
  4. SEbasic

    SEbasic Peon

    Messages:
    6,317
    Likes Received:
    318
    Best Answers:
    0
    Trophy Points:
    0
    #4
    I wouldn't even consider thePR leak when thinking about it.
    The returns you gain will far outweigh and "PR leak" that you see...
     
    SEbasic, Nov 12, 2004 IP
  5. l234244

    l234244 Peon

    Messages:
    1,225
    Likes Received:
    50
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Does anyone else get one of the, western union, final fantasy, or digital photography ads show up nearly every time the page is refreshed? Maybe the weight of the larger sites should have a larger dampening factor on the number of pages indexed by google. Othewise the smaller sites are going to get lost in the network.
     
    l234244, Nov 12, 2004 IP
  6. SEbasic

    SEbasic Peon

    Messages:
    6,317
    Likes Received:
    318
    Best Answers:
    0
    Trophy Points:
    0
    #6
    They don't get lost.

    It's just that the big boys are seen a little more often.
     
    SEbasic, Nov 12, 2004 IP
  7. l234244

    l234244 Peon

    Messages:
    1,225
    Likes Received:
    50
    Best Answers:
    0
    Trophy Points:
    0
    #7
    Thats what I am saying, does the current process not just make the "big boys" bigger.
     
    l234244, Nov 12, 2004 IP
  8. Trance-formation

    Trance-formation Peon

    Messages:
    598
    Likes Received:
    12
    Best Answers:
    0
    Trophy Points:
    0
    #8
    we all get bigger... its then down to us to exploit the opportunity that creates
     
    Trance-formation, Nov 12, 2004 IP
  9. a389951l

    a389951l Must Create More Content

    Messages:
    1,885
    Likes Received:
    65
    Best Answers:
    0
    Trophy Points:
    140
    #9
    Actually I think the network is setup with the right balances. Any coop ad network needs larger sites with high PR ratings but how to attract them? I think increased weight is fair. I have thought about this a while and I can not come up with an alternative to Shawn's scheme to make it attractive.

    But how to make it fair for the smaller sites? Well, there are weight caps so the larger sites can not totally dominate the network. In fact, there have been some comments that the caps are not fair. How else could a small site get exposure on a potentially high PR site? You can try for a reciprocal link by sending out an email but the % and effort is much greater than the coop.

    It is strictly "you get want you give" which ultimately is fair in my mind.
     
    a389951l, Nov 12, 2004 IP
  10. ResaleBroker

    ResaleBroker Active Member

    Messages:
    1,665
    Likes Received:
    50
    Best Answers:
    0
    Trophy Points:
    90
    #10
    I think the benefits far outweigh the costs with the Coop Ad Network.

    Plus, at the most you're talking about five outbound links per page. That's not too much dilution in my opinion. Especially when you take into account how many "Thousands" of backlinks you can get in return.
     
    ResaleBroker, Nov 12, 2004 IP
  11. l234244

    l234244 Peon

    Messages:
    1,225
    Likes Received:
    50
    Best Answers:
    0
    Trophy Points:
    0
    #11
    From my observations very little pages other than index.php or /forum/ page has any PR whatsoever. If that site has 10,000 pages indexed whats the chances of your link landing there?

    I didnt post this to cause controversy as this network appears to be(another) brilliant idea from Shawn. The only question I try to bring up is do people think the larger sites have already dominated the network?

    Maybe having a limit on the number of times a link can be shown on the same page in a given time period?
     
    l234244, Nov 12, 2004 IP
  12. digitalpoint

    digitalpoint Overlord of no one Staff

    Messages:
    38,333
    Likes Received:
    2,613
    Best Answers:
    462
    Trophy Points:
    710
    Digital Goods:
    29
    #12
    Well if you are in the network trying to gain PR, it's the wrong reasons. It's not a PageRank network, and you generally will not gain any PR.
     
    digitalpoint, Nov 12, 2004 IP
  13. a389951l

    a389951l Must Create More Content

    Messages:
    1,885
    Likes Received:
    65
    Best Answers:
    0
    Trophy Points:
    140
    #13
    My point was not that it would pass any PR. But "on balance" the theory is that a higher PR site tends to get indexed more by Google. Well at least that is the theory ;) .
     
    a389951l, Nov 12, 2004 IP
  14. bobafind

    bobafind Peon

    Messages:
    128
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #14
    Most people think PR is not an issue these days. It's all about the links (though that is also coming into question - maybe not anytime soon).
     
    bobafind, Nov 12, 2004 IP
  15. zmsan

    zmsan Active Member

    Messages:
    90
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    93
    #15
    I understand about it not being a PR network. Just wondering if people thought 5 ads were worth it - taking into consideration diminishing value of the 5th, etc.

    Also, its not a PR network, but obviously it helps SERPS (or so I've read) and PR has been part of getting higher in the SERPS, so it obviously may all be intertwined.

    So, it seems that in general people see that 5 links would definitely be worth it, PR "leak" or not from actual results they have seen in SERP improvement. Is this safe to say?
     
    zmsan, Nov 13, 2004 IP
  16. DarrenC

    DarrenC Peon

    Messages:
    3,386
    Likes Received:
    154
    Best Answers:
    0
    Trophy Points:
    0
    #16
    Just out of interest what number of additional backlinks are people seeing that have generated from the network?
     
    DarrenC, Nov 13, 2004 IP
  17. thebassman

    thebassman Asleep at the Keyboard

    Messages:
    1,105
    Likes Received:
    29
    Best Answers:
    0
    Trophy Points:
    140
    #17
    I think the weight is worth whatever PR leak you may have, unless you are selling PR... in that case, it may not be worth it to you... otherwise, it's a god-send.

    As for additional backlinks, I saw a jump of about 6,000 from before I joined the network to after... I'm sure some of that was through link exchanges, natural links, directories, etc, though.
     
    thebassman, Nov 13, 2004 IP
  18. l234244

    l234244 Peon

    Messages:
    1,225
    Likes Received:
    50
    Best Answers:
    0
    Trophy Points:
    0
    #18
    I have seen 1 link so far, from my site which has a weight of 2000
     
    l234244, Nov 13, 2004 IP
  19. Fishing Forum

    Fishing Forum Active Member

    Messages:
    537
    Likes Received:
    21
    Best Answers:
    0
    Trophy Points:
    60
    #19
    MMM should be a bit more than that but give it time

    Myself I went from about 1k to 3k I do get a lot of nature links plus exchanging , but this is worth it plus worth a little bit of help | Click Here |
     
    Fishing Forum, Nov 13, 2004 IP
  20. ResaleBroker

    ResaleBroker Active Member

    Messages:
    1,665
    Likes Received:
    50
    Best Answers:
    0
    Trophy Points:
    90
    #20
    I am seeing over 2500 links per site showing up from the Ad Network in Yahoo's results.
     
    ResaleBroker, Nov 13, 2004 IP