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Correct use of H1 Tag

Discussion in 'Search Engine Optimization' started by cmeinck, Dec 7, 2005.

  1. #1
    I was hoping someone could shed some light on the correct use and importance of the H1 tag. I recently had a developer create a template for my site and they used the H1 tag to denote the graphical header. As such, I wasn't able to use the H1 tag on my pages. I've read where the H1 tag should note the most important content on the page. I've also seen where abusing the H1 tag can depreciate your page ranking.

    My current method has been to use one H2 tag and the subsequent H3 tags for other paragraphs. In some cases, such as my homepage, I have multiple H2 tags. So, my code looks like:
    <h1 title="My Site"><a href="http://www.mysite.com">My Site</a><img src="http://www.mysite.com/templates/images/header.jpg" width="738" height="72" alt="My Site" /></h1>

    <h2>Title of Page</h2>
    <p>content</p>
    <h3>Sub Heading</h3>
    <p>content</p>

    I'd like thoughts, opinions and any links to research on the best practices.
     
    cmeinck, Dec 7, 2005 IP
  2. wrmineo

    wrmineo Peon

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    #2
    Well since no engine will ever tell you their true formula, ranking, etc. you have to rely somewhat on the past experiences of others; and we all know that opinions are like .... well, you probably know the rest ....

    Personally, I following much the same principles as you've outlined.

    I try to use heading in the same way I would outline a written document:

    h1 - title
    h2 - main point
    p - content
    h3 - sub points/heading
    p - content

    The difference for me though, is that I don't use my site name or title per se in the H1, but rather a good, descriptive title of the page; i.e. not "My Site Name" but, "Elvis Presley", then the H2 might be "Biography" etc. making use of keywords that also aid the reader/viewer in flowing easily through the page.
     
    wrmineo, Dec 7, 2005 IP
  3. skanxalot

    skanxalot Peon

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    #3
    I would argue that the H1 element should be the most important or highest level subject of the page, not the site as a whole. I would structure a page like this:

    [Page Header]
    [H1 Header]
    [content]
    [H2 Sub Head]
    [more content]
    <repeat above 2 elements in necessary>
    [Footer]
     
    skanxalot, Dec 7, 2005 IP
  4. cmeinck

    cmeinck Active Member

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    #4
    So, I guess the debate lies on where the H1 should be a "global" header - ie. Elvis Presley or use the Page Title, ie. Elvis Presley Box Set Released (or something along those lines).
     
    cmeinck, Dec 7, 2005 IP
  5. LaCabra

    LaCabra Goats R Us

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    #5
    I also tend to use :

    h1 - title
    h2 - main point
    p - content
    h3 - sub points/heading
    p - content

    but then again, I'm stuck on position 28 for my main site. I would love to know the correct formulation as well.
    frank
     
    LaCabra, Dec 7, 2005 IP
  6. cmeinck

    cmeinck Active Member

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    #6
    Is your H1 global or is it specific to content on the page?
     
    cmeinck, Dec 7, 2005 IP
  7. marketjunction

    marketjunction Well-Known Member

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    #7
    I just about never use the site title as my title or in a H1 unless the title is a KWP I care about. I use my main KWP as the site's title.

    Example:

    No: MJ's Pit

    Yes: Discounted Blue Widgets

    On sub pages, the H1 is the name of the content. Example: Featured Blue Widgets. I don't put the site name (in text) on all pages, with exception of the footer.

    I use CSS more and more these days to control all the attributes and positioning of the tags.

    All this is subject to change depending on what the website type is and my purpose.
     
    marketjunction, Dec 7, 2005 IP
  8. wrmineo

    wrmineo Peon

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    #8
    That's an awesome point about the CSS marketjunction ... I think some people don't like to use h tags because of the size and it can detract, but you can render them various sizes, colors, positioning, etc. with css.
     
    wrmineo, Dec 7, 2005 IP
  9. dougadam

    dougadam Active Member

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    #9
    The heading tags display text in sizes ranging from the largest, h1, to the smallest, h6. These specifications are intended to denote the importance data below the heading.
     
    dougadam, Dec 7, 2005 IP
  10. LaCabra

    LaCabra Goats R Us

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    #10
    Content specific!
     
    LaCabra, Dec 7, 2005 IP
  11. Woodcs82

    Woodcs82 Active Member

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    #11
    <h1> Web Site Title<h1>
    <h2> main point<h2>
    <p> Web Content<p>
    <h3> sub points/heading<h3>
    <p> content<p/>


    So that is the correct format?

    My question is... with our site www.RTDesignGroup.com, we dont have a lot of text. So how many H1 tags can we take advantage of.

    Can someone please help me with this?

    THanks,
    -C

    :cool:
     
    Woodcs82, Jan 31, 2008 IP
  12. sharah

    sharah Peon

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    #12
    use <h1> tags for page headings, and <h2> for section headings. It certainly assists Google in understanding the essence of the page.
     
    sharah, Sep 13, 2010 IP