hi i have a few link trades with someone, and after checking the html of the page he is linking to me from he has his links in this format: <a href='http://somesite.com'>text</a> as opposed to <a href="http://somesite.com">text</a> which i know is ok. my question is, he is encasing the url with ' instead of ", is this ok and more importantly will google see these as outbound links from his site and pass on page rank? i notice he only links this way on certain links from his pages which grew suspicions further. any advice appreciated roland p.s. i know that that format of link is clickable and takes you to my site, i'm more concerneed about how google would see this.