Like others, I'll not mention things that are already on web or someone already shared on DigitalForum. It takes some time to rank a website to run it in long way, otherwise Google can shoot you anytime. As we know already 200+ Factors From Google to rank a website, but which are more important among them, that's the point we're looking for. Mobile Vs Desktop Mobile searches are growing exponentially over Desktop Platform that already Confirmed by Google. Websites which are more responsive with mobile, are intended to rank higher than non-responsive ones. Almost all kind of searches, are performed on smartphones and Google is also working to give their user better experience on Mobile, because as they know, Mobile is Future. Factors that matters Just think about the fact, when people read 60% Content on their smartphone, then how a desktop factor can matters this one. Only factors that apply on mobiles, will be considered to rank a website. Social Signals Having a social sharing widget on your mobile site, will have more impact than having it on desktop website. People like to share content on mobiles than desktops. Time on Site When people spend most of their time on Mobile phones, then what matters few minutes you spend on your desktop. Again, there is mobile factors that still mattering in this case. Google has perfect metrics of Time on Site for Mobile Pages than Desktop. SERP CTR Mobile serps also affect the ranking more than desktop, because Google has more data from mobile than desktop. It can determine ranking on perfect data which it collects from mobile searches. Bottom Line Mobile searches are growing exponentially and try to make your website fully-compatible and having better user experience on mobile devices. Google considers user experience on mobile higher than desktop.
Nicely describe core SEO strategy. I suggest to following steps for SEO strategy, i think it is helpful. 1. Make your website’s structure clear, intuitive and up-to-date. 2. Include one primary keyword in a page URL. 3. Use hyphens (-) instead of underscores (_) in URLs 4. Choose a static URL address instead of a dynamic one 5. Keep a URL address brief, descriptive and relevant 6. Create a sweet title-tag for every single page of your website. 7. Use meta-description to present your brand better 8. Don’t forget to use ALT attributes for all of the images 9. Find keywords that will work for you. 10. Mix different types of keywords simultaneously. 11. Don’t forget to include a location in your keywords 12. Place your keywords in headlines, subheadings and anchor texts 13. Put keywords naturally throughout your on-page content. 14. Try to focus on one keyword while optimizing a web page. 15. Optimize all images with proper keywords 16. As soon as you start doing SEO, track the performance of all your keywords. 17. Publish only high quality, fresh and keyword rich content. 18. Pay special attention to spelling and grammar of your content 19. Make sure your content is unique and valuable. 20. Prepare content that appeals to your targeted audience. 21. Carefully plan your content strategy. 22. Make your content easy to read. 23. Take care of all duplicate content on your website 24. Build a healthy backlink profile for your site 25. When actively gaining links aim only for the quality ones. 26. Don’t invest in sponsored links. 27. Link to other quality websites. 28. Earn links by helping people 29. Create content that people would love to link to. 30. Build good relationships with websites from your niche 31. Create your social media presence. 32. Seek for guest blog exchange opportunities. 33. Don’t overdo guest blogging 34. Monitor the quality of your backlink profile.