first of all read some articles on a particular topic. then start your own way of writing the article.
While writing your title make sure you mention the keyword you're targetting twice. For example: If your keyword is "learn football" Your title should be something like this: Learn football with this guide-Learn football the easy way.
It's really important to keep reading books and broaden your knowledge of the written word. In addition, another great way to glean ideas for titles and catch phrases is to browse through popular magazines and note the words and titles they use.
I have to say that the idea of going to a restaurant and listening to conversations around me doesn't sound so great. I have done this before and not with the intention of working on my copywriting skills.Rarely will you hear the type of things you need to hear to create compelling content. Besides if you are in need of content now do you really want to wait each time to go out in public and take notes? I will give you my advice and at least it is something to consider. Make an outline, with this outline you need to cover who how and why. If you don't know the topic you can go and do some research to brush up on the topic. Once you have a topic and you understand it write the outline showing the people why they need your product,how you offer it differently, what advantages they can have from your offering and then include a call to action. All the meat in between is up to your writing skills. Do you have the ability to transfer what is in your mind to the keyboard?
I *chuckles* Yeah, I'm afraid I was thinking along the same lines. But one should still keep his ears open, regardless. Maybe he should have included that.
Are we talking about content writing or copywriting? The OP is asking about copywriting and more than half of these responses seem to deal with content writing instead. To improve your copywriting, you'll want to study what works. Read material online and check out some books on the subject - I believe one has already been mentioned. Read conversational literature to gauge the natural way to address others in casual English, unless you plan to write in another language. Copywriting is material designed to seel - it's not articles per se. Learn how to sell online by reading and seeking out real examples, practice selling ideas yourself repeatedly on your own. Start a small site to split test your work and keep plugging away at it over time to improve.
Personally I think this smacks of a keyphrase density that's too high; I'd be put off an article if it began that way. SEO writing is supposed to integrate the keyword/keyphrase subtly, so it looks natural!
I was reading something that can be useful, tone in business writing, http://owl.english.purdue.edu/owl/resource/652/1/
Wow, I need to stop by the Copy subforum more often - you guys are great! Anyhow, I'm not fantastic at copy either. Still, I find that the best way to crank out the material is to follow brand's advice and assemble a "voice" for your copy. Target certain keywords that appeal to your ideal audience. When my boss started me on copywriting, she gave me a multi-page packet of information on our hypothetical target customer. It included things "she" liked to hear, didn't like to hear, a brief background, etc. I really liked the tip from dorothydot as well. I've never tried that, but it is creative! I think I just may give that a shot. By the way, I agree with this 100%
Watch the news, watch discovery channel, watch animal planet, read the news paper, read the news in internet, read a magazine. READ AND WATCH(or listen), that's the main thing to have a satisfying copywriting work. I personally get my ideas from that.
well, there are a lot of seemingly great suggestions here.hope you are using them.i believe in developing your writing skills first.the rest is easy.
If you're talking about copywriting (the art of writing sales copy) and not copyrighting, then you need to learn the basics first before you worry about any tips or tricks. Grab these copywriting books and read them in this order: 1. Ultimate Sales Letter by Dan Kennedy 2. Tested Advertising Methods by John Caples This will teach you how to write structurally sound basic salesletter. It won't make you a great sales letter but it will position you to be better than most of your other info-product niche competitors. Hope that helps, Mike