Headlines Headlines are the key to the success of your sales copy. This is what your reader will see first and will attract them to read further. When potential customers are looking at product they will be attracted to your ad or sales letter by your headlines. Your headline is your sales person and you want it to stand out and be read. There are many, many ads and sales pages on the internet but few of them make it to their intended readers because they just do not stand out from the crowd. Headlines are the most important part of sales copy, whether it is ads or sales letters. They must jump out of the page and grab your reader's attention. There are 5 common types of headline: 1. News: This is a headline that will invoke excitement. Something new, an announcement or a brand new concept. This will be the equivalent of a ground breaking story. "Now for the first time the insider secrets of xx will be revealed." Your reader gets a little thrill of excitement and starts to read. 2. A promise: "No more hair loss if you use this product- guaranteed." Now you need to be able to back up what you claim with this type of headline. So be cautious about using this promise headline. 3. Selective: "to all who want to be copywriters but do not know how." You will be pinpointing a certain section of your market and really tightening your niche with this type of headline 4. Curiosity: this is to spark interest in your reader and will take the form of a question and state a particular problem. "do you have trouble with public speaking?" This will identify your reader's problem. 5. Demand: This is a little tricky, as this type of headline can be interpreted by your reader as being a bit pushy. Presenting your headline is also important. It should be in larger font than the body of your sales page and you can make it in a different color as long as it matches the sales page and blends in well. It is important for it to stand out as this is the first thing your potential customer will see.
These should all be compiled into one thread or one ebook which can then be distributed. It's really inconvenient to find other important threads when you have your own threads flooding the forum. Just my 2c.
Second that Some good info in there, although it's going to get mixed up and parts lost so if it was all together people would get the full benefit.
Ah yes, please forgive me; i'm new, this is my first day on any forum, and I don't yet fully understand the format. I will compile these into one thread a.s.a.p.
Thanks! That'd be cool. I started to cut and paste into a Word doc, but lost interest at about #3. What can I say? I'm lazy. Welcome.
Know what I really suggest? Compile all this info into an ebook. People would respect it so much more. Just my humble opinion.