Sub headlines Sub headlines are an important part of your sales page. Sub headlines will break up the monotony of a long page of words into readable and understandable small blocks of text. They have 2 main purposes. To create excitement and curiosity in you reader so that they are excited to know more about your product. In this way they will be drawn into the rest of the copy. The second purpose of the sub headlines is to catch your reader's attention as they quickly scan your sales page. Many people when they look at a sales page will quickly scan the headline and sub headlines first. . Many of your potential customers will quickly skim over your sales page and will just read the headline, sub headings, and post scripts. So your sub headings need to create excitement and curiosity in your reader. Think of them like mini headlines Your sub headlines should draw the reader into the particular section and make your potential customer curious to read more. It is most important to keep your reader interested and focused on your message and sub headlines can help you do this. Your sub headlines should be: " Interesting and attention grabbing. Make them short but compelling. "3 good reasons for using our product…" "Risk free guarantee…" " Sub headlines are like milestones in your copy, guiding the reader from one section to the next. " They should draw attention to what a particular section is going to be about. As they read the sub headlines they will know exactly what they will be reading about. When you make your sales page you can plan it by means of your sub headlines. Map out each section with a compelling sub heading. You can then just fill in the details, as you tackle each section. It will make your job easier and faster. Plus your reader will be able to take in the information from your sales letter better. So plan and think carefully about your sub headlines and understand that they are second only to your actual main headline. Use them well and effectively and you will be able to increase your sales conversions.