Sales letters-3 P's When writing a sales letter it is important to not get so carried away that you lose focus on your real objective for writing your sales letter. It is simply and solely for closing the sale with your potential customer. I have 3 principles that are the basis for my sales letters. I like to call them the 3 P's of copywriting. Personal: it is absolutely vital to make your sales letter personal. Now this is not to say that you should be familiar and take this overboard. Stay respectable but convey warmth and empathy to your potential customer. It is like extending a handshake to your reader and saying" thank you for coming I am glad to meet you." You do this by: 1. Your greeting. "Dear friend," Dear fellow entrepreneur" etc. 2. Introduce yourself "my name is xx and I want to share xx with you." This is when you empathize with your reader and bring warmth and sympathy towards him and let him know you understand his problem. You will draw you reader into the letter by doing this. Persuasive: Here is how you begin your sales pitch without your reader feeling he is being sold to. Emphasize benefits not features. Answer that million dollar question" so what's in it for me?" This is what will persuade your reader to buy because your product will not only solve his problem but will benefit him greatly. Precise: No need to ramble. Internet readers are very short on time and their concentration span is somewhat short. So when you weave your story, impress them with benefits etc remember to keep focused and explain precisely what you need to get across. When you give a clear picture your reader will be more impressed and will not be left scratching his head wondering what you are trying to say. So before you even start writing your sales letter keep the 3 P's in mind and get off to a good start with your sales letter. When you start right you can easily accomplish your mission, to close the sale.