Originality Being original is what will make your sales copy stand out from all the other sales pages and ads out there. By all means get ideas and see how a sales page should look from the masters, but even if you use a couple of ideas be creative and make them different. The average consumer is simply fed up and bored of hearing and seeing the same old ads, in a slightly different skin and definitely bored of seeing the same type of sales pages again and again. So how can you break through the boredom and thrill your potential customer? Here are a couple of ways you can put a different twist on your sales letter and make it unique. When you use a standard opening like the 3 questions or a storyline, make them different. Tailor them to your market and create a unique story or set of questions. Your reader will be relieved to see something different, even if the plan is the same and they will be prepared to give you a chance and read into your sales page. Once they start to read you know you can keep them interested. Put your unique personality into your sales page. Your writing style, the way you approach your customer and many smaller things, all show your own creativity and make your sales page different. Writing good sales copy requires you to be creative and make your sales page different. When you do this you will get your readers attention and quite possibly make a sale. Put yourself in your potential customer's shoes and ask yourself this question; would you be excited about reading the same old sales page you have read many times, or would you rather read a sales letter that is different? Now you know the answer. So make your sales page original and put your unique qualities into it. It will be well worth the extra effort and time you put into it. You will be surprised at the difference it will make and the sales you will achieve, just by taking the time to be original and creative.