1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Copywriting book

Discussion in 'Copywriting' started by RichardRosse, Jun 24, 2006.

0
  1. #1
    What is the best book about copywriting to your opinion?
    Where have you learned to write?
     
    RichardRosse, Jun 24, 2006 IP
  2. LinkPromo

    LinkPromo Peon

    Messages:
    343
    Likes Received:
    8
    Best Answers:
    0
    Trophy Points:
    0
    #2
    There's one awsome book that anyone involved in marketing should read.


    Unfortunately, I can't remember the title as it's packed in my luggage. Will see if I can find it and get book. It's a popular books so someone else may reccomend it.
     
    LinkPromo, Jun 24, 2006 IP
  3. CJJR

    CJJR Peon

    Messages:
    177
    Likes Received:
    8
    Best Answers:
    0
    Trophy Points:
    0
    #3
    A year ago, I read this book, Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time by Maria Veloso

    I found it was a pretty good book especially if you're a novice copywriter.
     
    CJJR, Jun 26, 2006 IP
  4. marketjunction

    marketjunction Well-Known Member

    Messages:
    3,779
    Likes Received:
    187
    Best Answers:
    0
    Trophy Points:
    183
    #4
    The first book for any writer should be "Elements of Style." It will teach you how to write in a more concise fashion.
     
    marketjunction, Jun 26, 2006 IP
  5. YMC

    YMC Well-Known Member

    Messages:
    2,787
    Likes Received:
    404
    Best Answers:
    4
    Trophy Points:
    190
    #5
    To be good at copywriting = study how to write.

    To be great at copywriting = study how to write + study how to sell
     
    YMC, Jun 27, 2006 IP
  6. RichardRosse

    RichardRosse Peon

    Messages:
    96
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    0
    #6
    Thank!
    These are really great!
     
    RichardRosse, Jun 30, 2006 IP
  7. ares82

    ares82 Peon

    Messages:
    169
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #7
    Read everything you can that Gary Halbert has written. I also like Michael Fortin.
     
    ares82, Jul 12, 2006 IP
  8. alexis

    alexis Peon

    Messages:
    14
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #8
    Hi, I really enjoyed and learned a lot from Robert Bly's "The Copywriter Handbook".

    Regards!
     
    alexis, Jul 12, 2006 IP
  9. amedno1

    amedno1 Active Member

    Messages:
    427
    Likes Received:
    8
    Best Answers:
    0
    Trophy Points:
    58
    #9
    wrting for the web by ken evoy head over to his site sitebuildit.com and download it for free
     
    amedno1, Jul 12, 2006 IP
  10. StuartL

    StuartL Peon

    Messages:
    24
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #10
    Yes that one's on my bookshelf too but copywriting is changing as marketing methods change.

    I wouldn't so much recommend a book these days as a blog that you will find at copyblogger.com - check the resources in the sidebar.
     
    StuartL, Jul 13, 2006 IP
  11. alexis

    alexis Peon

    Messages:
    14
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #11
    You are right Stuart!

    Brian at Copyblogger is a great writer and all their posts are quite helpful, easy to follow and full of good ideas. Check it out.

    I also read the sites of Michel Fortin and Nick Usborne (author of "Net Words", another book I'd recommend). Great information for copywriters and it's all free.
     
    alexis, Jul 13, 2006 IP
  12. KeywordsandCopy

    KeywordsandCopy Peon

    Messages:
    570
    Likes Received:
    9
    Best Answers:
    0
    Trophy Points:
    0
    #12
    I love Bly's Secrets of a Freelance Writer. It covers a wide range of topics, and really gives in depth information.
     
    KeywordsandCopy, Jul 13, 2006 IP
  13. ContentWorth

    ContentWorth Peon

    Messages:
    100
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #13
    "Elements of Style" and other books on stylized and proper writting techiniques should be your basis.

    Then, once you've learned those I'd suggest scouring the internet for ideas rather than print. Tried-and-true techniques can be found in text books, it's often harder to find relevant, updated info on an ever changing topic.

    Just curious, have you found anything you're interested in since your OP?
     
    ContentWorth, Jul 31, 2006 IP