Copywriting and Content Writing

Discussion in 'Copywriting' started by princysharma1990, Oct 18, 2012.

  1. #1
    Hello everyone,

    I am really very confused with these 2 terms i.e copy writing and content writing. Are they both same? And if not, what's the difference between these two.?

    Thanks for your suggestions in advance.
     
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    princysharma1990, Oct 18, 2012 IP
  2. #2
    Traditionally, copywriting was meant to define copy that advertises, markets and/or promotes a person, product or business. (Think sales pages.) Content writing refers to more informational copy - like website content and articles that explain things to you, but aren't necessarily for promotional/advertising purposes.
     
    Senobia, Oct 20, 2012 IP
    monsoondreams likes this.
  3. Magic-man

    Magic-man Peon

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    #3
    Senobia has hit the nail on the head. Copywriting is about advertising and selling. It can apply to web sites, blogs, radio and Television. Content writing is adding information just to inform the visitor or reader to your website or blog. You can also do content writing for magazines. Although they are similar in the sense that you write, they are different in the way they are used.
     
    Magic-man, Oct 20, 2012 IP
  4. dcristo

    dcristo Illustrious Member

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    #4
    This. Copywriting is designed with sales in mind. It's easy to write generic informational articles (if you know your subject). It's not so easy being a good copywriter.
     
    dcristo, Oct 20, 2012 IP
  5. eanritlaan

    eanritlaan Peon

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    #5
    If I'm right, you mean content writing is a form of PR article???
     
    eanritlaan, Oct 21, 2012 IP
  6. princysharma1990

    princysharma1990 Member

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    #6
    Thanks Senobia and Magic-man for your valuable answers. Now, I think both these terms are clear to me and now I can state the difference between them.
     
    princysharma1990, Mar 28, 2013 IP