Coop Advertising Advanced Hints & Tips

I've been meaning to contribute these 2 tips for a while. If you have a hint / tip please add it.

#1 Tip: Promote a page from outside the coop first.
By the time you come to directing coop ads to a page it should already have:
* directory listings
* links exchanged with others in local search results
* inbound links from pages with decent pagerank (e.g. pr5)
* a wide but related variety of anchor text

If the side effect of an improvement in your serps due to advertising in the coop is something you wouldn't mind - consider the coop effect as only 10% of your SEO strategy. If you rely 100% on the coop or even 50% on the coop to raise your page in the search results, it won't work.

+The best way to understand the effect of the coop on seps is to look at a page in the depths of a vBulletin forum archive, with pr0... but your ad appears there.
+The reason why this humble little link helps is if it also appears somewhere on 500 other websites. The thing that boosts your serps isn't pagerank, isn't relevency, isn't anything other than: its a link from another website on a different ip block (read: a link from 500 sites all on different ip blocks).
+Thats great but it's not enough. You also need permenant links, links from related pages, links from pages with decent pagerank, links using a multitude of anchor text variations, links from directories etc to fill in the foundations.

Other tips:
Vary the anchor text you use for ads to the one page.
Vary the description with every different ad.
Include the anchor text once in the description.

#2 Tip: Write your coop ad to potential new customers.
I've reviewed 100's and 100's of sites in the coop and I'm very impressed with the variety and quality of ad publishers in the coop (sites running your ad), they are the kind of sites personally I want to advertise on. So if you have heard the coop helps you in the serps and that's why you joined fine but go and have a look at the sites participating - refresh a page running coop ads and troll through the sites advertising for a while, it's a great place to advertise.

 

Umm YES !

Reads great to me

Cheers,

JL

 

I agree that the two tips above are solid advice.
Especially #1.

I think this was someone else's tip within these forums, but I think it is important.

#3 Tip: Vary your ads every once and a while.
Maybe once a month or so. I don't want to create more work for those that review the ads for approval, but it would be wise to change up your ads every now and then.
ie. If you have an ad for LCD Screens (anchor text) always running with a weight of 15 and pointing to a certain page, try lowering it's weight to 10 and add another ad with Black LCD Screens as the anchor text and make it's weight 5. Then run those for a couple weeks. This variation will help your page rank well for LCD Screens AND Black LCD Screens.

Remember that sometimes a more percise keyphrase (Black LCD Screens) will create more actual conversions than just LCD Screens.

HTH

 

Good advice Dominic. I think many people who really don't understand how linking can benefit and hurt your site's rankings will benefit greatly from your advice. Also, nice to hear an "insider's" view of the sites in the co-op.

 

This has not been my experience. I have a site where 99.9% of the backlinks are from the coop. I am #1 in Google, Yahoo, and MSN for my key phrase.

 

Whats the keyphrase?

 

I think part of the point is to say that it's a good idea to spread out where you get backlinks from. If for some reason the coop wasn't available, having all 'eggs in one basket' could be devestating for you.

Not saying you didn't know that already, but that's just how I read his tip.

 

The "keyphrase" is not competitive at all. However, I didn't see in your post that "keyphrase" was a factor.

Maybe I missread the post. I took it to say that if you rely 100% on the coop or even 50% on the coop to raise your page in the search results, it won't work.

 

Well, it is what it said, I suppose I added the 'long term' part in myself.

 

It's all good with me.

I'm just pointing out that my experience doesn't jive with the post.

 

I treat coop as last part of SE optimization. If you have done normal SEO to maximum extent, getting topped in serps with coop is very easy. ( also you need only less weight per ad)

 

I was assuming those hoping the coop would boost their serps were fighting for compeditive terms, so point taken, for a phrase that isn't compeditive, doing just about anything right will boost your rankings - advertising via the coop is one of many things you could do right.

 

One other piece of that may be that Jeffrey's weight being used on that particular keyword/phrase is not very large. If I were to take 67,500 weight (max weight for PR5 site with 5 ads) and point it to one phrase, I am pretty sure it would go to number one for a couple of days and then go into the Google toilet bowl.

 

Currently +38k is pointing to eight (8) ads. However, I have directed +67k at one (1) ad in the past.

 

and you had no problems with that one? (the 67k)

 

The +67k was pointed to the front page of the site I've been referring to.

I should not that I did point +67k at a "new" page as a test which did have the results you mentioned... showing up for a few days and then going in the toilet.

 

Wow, nice tips! I really like the way you elaborate the content

 

Thanks nice tips.

 

Co-op advertising is new to me and I have never done it. Is it costly?