Here's a TIP I've found that is... well... super sneaky and cool. If your stuck trying to "out-rank" a certain competitor for keyword(s) in Google (or any other search engines for that matter) here's what I recommend you to, because I've been using it to devistating effect. ... and it's REALLY simple. Enjoy. 1. Go to Google; search "SEO SPYGLASS" 2. Download it! It requires an opt-in but it's well, well worth it. Oh, and it's FREE. 3. Load it up, you then have 1 of 2 options, either ask SEO SPLYGLASS to search for sites ranking for "your keyword" or by specific site. You will want to do both, (I'll explain why later) but for now start with a specific site, e.g. catjuggling.com 4. Go grab a sandwich, coffee, do press-ups [insert activity here] - it's takes a few minutes for the software to collect data ala M.S. 5. Once that's complete you'll get the option "include all backlink factors in reporting?" Select: YES. 6. Repeat step 4 for larger "authority" sites, for mini/niche/sniper sites hang by the PC. 7. Explore to your hearts content the backlinking strategy, quality and other such information of your competitors. 8. STEAL YOUR COMPETITORS BACKLINKS -- by visiting the same sites/ using the same approach they are using. Right under their nose without them even knowing it! ... NOW TAKE ACTION. Glenn
You can do alot with their free version. I've heard mixed things on what the actual paid version costs. The drawbacks of the free version are the limited number of backlinks it shows + the fact you can't export or saves the results.
So the way to win is to *steal*? No thank you. I'd rather put in a hard day of honest work. Keep your 'spyglass'.
Benchmark is always important in business, it keeps you sharp and give you ideas on your own. If a competitor launch a new product, trying to understand it then improving it might serve you well. Same for ideas, sometimes a small change is the difference between success and failure.
I don't understand what the problem with using this would be, for those with the morality issues. In business (a typically immoral venture) every advantage can help you get to the top, and also, what is the problem with learning how others did their work? It's a good thing scientists throughout the years leave notes for newer generations, otherwise we would be nowhere!
Too bad that my competitors have advanced link building strategies that first requires me to own an established and well populated website. =(
Nice tip, always finding out what your competitor is doing, and doing the same is the easiest way to get on the same page with them