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Conversions problem

Discussion in 'Google AdWords' started by pplomo, Dec 29, 2012.

  1. #1
    My campaign started at google with the daily budget of 20$. CPC cost was automatic. The campaign worked good. I decided to increase the daily budget twice in order to get more conversions. After I set the daily budget to 40$ the number of impressions and clicks increased, but the number of convesions dicreased. It is strange, because usually after increaseing the budget, the results also increase.
    Can anyone tell me what could be wrong?
    SEMrush
     
    pplomo, Dec 29, 2012 IP
    SEMrush
  2. babaluga

    babaluga Peon

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    #2
    Conversion depends on your website/product not your campaign :) mainly...
    Make a riport of keywords, which is good, which worth it. You'll see why your conversion dropped. If you need help just write me a PM.
     
    babaluga, Jan 2, 2013 IP
  3. jicbeatz

    jicbeatz Member

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    #3
    yes i agree....everything depends on your campaign, website and keywords. This hasn't nothing to do with the CPC!
     
    jicbeatz, Jan 2, 2013 IP
  4. AdWordsGroup

    AdWordsGroup Peon

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    #4
    Increase budget not mean you will have more conversions. It depend on market. Try to improve your site and ads. You should run long way with conversions.
     
    AdWordsGroup, Jan 4, 2013 IP
  5. jicbeatz

    jicbeatz Member

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    #5
    Also i am using 7Search for my campaigns and it's way cheaper than Adsense and have also good conversions!
     
    jicbeatz, Jan 5, 2013 IP
  6. digiaads

    digiaads Well-Known Member

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    #6
    Testing Testing and Testing.. is the answer :) Compare the data b/w both incidents and find out what went wrong..

    Did clicks double? For which keywords?
    Checkout landing pages
    Divide set of keywords in proper Ad Groups
    Try few other testing points

    Hope this will help
     
    digiaads, Jan 22, 2013 IP
    ak9597 likes this.
  7. Anubhav

    Anubhav Greenhorn

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    #7
    Yes, Completely Conversion is dependent upon your business/services/product not really your campaign in the primary. Produce a statement connected with key phrases that may be great, of which worthwhile. That will worthwhile. Make an attempt to boost your website and also strategy advertisements
     
    Anubhav, Jan 25, 2013 IP
  8. 7searchguys

    7searchguys Active Member

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    #8

    What sort of optimization are you applying to your ad groups? Have you already run a keywords report and scrubbed it for negative keyword ideas? Have you combed through your keywords and addressed those with low quality (and high $$) scores? Have you blocked poor performing sites in their network?
     
    7searchguys, Feb 13, 2013 IP
  9. webanalytiker

    webanalytiker Greenhorn

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    #9
    I would first analyze which keywords gave conversion before raising budget, and which did after? And another part - was settings set to "accellerate", then the conversion might be better in the morning.

    If the match type for the keyword was broad, then use this tip: Mark the keyword and click on "keyword details". In that way you can see exactly what the user searched for, and you get the best list for adding keywords, and adding negative keywords!
     
    webanalytiker, Feb 19, 2013 IP