Hello everyone hopefully someone will be able to answer this. When a user clicks on your advert, visits your site then decides they don't want anything. However they come back 3 days later by clicking a natural listing then buy something will this go down as a conversion in Adwords. I have the same goal in Google Analytics as the conversion to track no PPC related searches I using Multi-Channel Funnels but wonder if this info is just coming up in adwords anayway. Thank you in advance
It is depending upon the value of days in your Conversion window. Go to Adword account => Tools => Conversion and go to conversion window. If it set to 30 days, Google adwords will consider visits as a conversion that happen within 30 days after click.. Checkout this official guide at Google adwords: https://support.google.com/adwords/answer/3123169