Hi there I am wondering if someone can help. Can adwords conversion tracking tell you how much a conversion was worth? So for example say you have an ad for red football boots, which currently does not have any conversions. Then someone clicks on your ad, navigates to your site, makes a purchase and on your campaign management you see 1 conversion with a value in the Conv.rate (1-per-click) column. Is there a way for this to be the cumulative total you are making from a conversion? cheers Bidean22
Not sure what you mean exactly. Are you looking for the cumulative amount of revenue from all conversions? If that's the case, just use the reporting inside of Adwords or scale out the date range to cover all conversions. Or are you looking for how much you made minus the cost of advertising? If that's the case you will have to do that inside your cart software and the reporting there.
you can use Google Analytics to pass a variable of how much the sale was and be able to track that. This is helpful in a cost per sale model because each sale is different. then link that up with adwords to view your cost per keyword.