Conversion Tracking, differentiating between 'Leads' and 'Sales'

Hi guys,

I have been asked to add the javascript code for conversion tracking to a website. They need to be able to see the number of enquiries (leads) they get compared to the number of bookings/reservations (sales).

I have added the 'lead' and 'sale' labels to the code, and specified the sale amount (a lead is classed as 1, a sale could be 1-2000).

The value of the conversions is working well, I made a £1200 booking, and a customer made an enquiry, so the reports show £1201 conversion value. However the number of sales and leads are both 0, when conversions in general are 2.

What am I doing wrong for google to not count the number of leads/sales? Do I have to configure the google account anywhere? Any advice would be much appreciated - I'm a complete novice at this.



(LEAD Code)
-------------------------------------------------
<!-- Google Code for LEAD Conversion Page -->
<script language="JavaScript" type="text/javascript">
<!--
var google_conversion_id = 1060853347;
var google_conversion_language = "en_GB";
var google_conversion_format = "1";
var google_conversion_color = "FFFFFF";
if (1) {
var google_conversion_value = 1;
}
var google_conversion_label = "lead";
//-->
</script>
<script language="JavaScript"
src="http://www.googleadservices.com/pagead/conversion.js">
</script>



(SALE Code)
-------------------------------------------------
<!-- Google Code for SALE Conversion Page -->
<script language="JavaScript" type="text/javascript">
<!--
var google_conversion_id = 1060853347;
var google_conversion_language = "en_GB";
var google_conversion_format = "1";
var google_conversion_color = "FFFFFF";

var google_conversion_value = <%=iTotal%>;

var google_conversion_label = "purchase";
//-->
</script>
<script language="JavaScript"
src="http://www.googleadservices.com/pagead/conversion.js">
</script>

 

I've attached the report I created to try to illustrate my problem.

 

Your procedure is correct, you can use the following values for google_conversion_label var:

'purchase', 'lead', 'signup', 'pageview' e
'default'

All of them should be count (in different columns) for report purposes.

Could you please provide a better image? your image is so small.

 

hmmm...

I think that here is the problem...

it shouldn't be "purchase" instead of "sale" ?

 

Edit: I made a mistake in my original post - I am using the word PURCHASE and NOT 'sale'. So that isn't the problem.

Sorry for the small image, the forums seem to resize png (but not jpg!) files over 700px wide. I will try to attach another.

 

Ok, so now that I'm at home I have the actual code I am using as well as a better screenshot.

Is this something to do with the google_conversion_format ?? It is set to 1 on both enquiry and booking confirmation pages.

I can't find anywhere that describes the different values, please advise!